To make yourself stand out in the crowd, you need to attract your readers by writing articles that benefit them.
In today’s information era, we are overloaded with a vast range of articles available on the Internet.
If you search for something, the search engine will give you a mountain of results. So is the case of any other internet user. Thus, it makes the competition you are taking part in get more and more extreme. More than that, even if users click to visit your webpage, it does not mean that they will be patient enough to read all of your content. Instead, they could learn somewhere else.
Poor-quality content will result in little traffic, while top-notch articles will have internet users flocking to your page to absorb your knowledge. Before the vastness of the web discourages you, rest assured there are a few tricks of the trade.
Below are the secrets that help you drive traffic for your online business.
- Know Your Audience and Meet Their Needs
Writing general content to the general public will probably not get you the traffic you desire. The reason for this is that there is too much information out there. How you view a tangible product in a brick-and-mortar store is also the same as how you view your articles. The principle here is the simple principle of supply and the demand.
THERE IS ALWAYS A DEMAND FOR SOMETHING SPECIFIC AND A PRODUCT TO SUPPLY THAT DEMAND.
What you write in your articles should focus on a particular need of a particular audience. In spite of the fact that your article may appear to benefit everyone, it is crucial that identify exactly who your audience is and write precisely what they need to read.
To make sure you pinpoint the right target audience, you’ll have to do a little market research.
The best way to do this is to create a profile for your average buyer. You can get the information for this profile by having your audience fill out online surveys. With this profile, you’ll narrow down the background of your audience, their demographic information such as age, gender, and race, and the terms they use to identify themselves.
Once you can create a buyer profile, your next step is to determine your audience’s needs. Note that the type of content they like should be as targeted and specific as possible.
There are two benefits in meeting your audience’s needs.
The first and most obvious benefit is that your readers can’t help returning to your articles because thanks to your articles, they can find sensible solutions and great discussions for their problems.
The second involves the Law of Reciprocity, which is a psychological term describing how people respond to favors and kind acts. If you do something nice for someone, that person will be instilled with the deep-seated desire to do something nice in return.
In business terms, it means sales and customer loyalty. If you can help your customers to solve their problems, they will be motivated to buy your products instead of turning to someone else’s. Just by being of value this way – giving information, you significantly end up yielding a resturn on investment.
2. Writing Content Based on Audiences Keyword Searches
Once you have targeted your audience, your next approach is to specifically find what they are searching for.
By doing this, you can better understand your audience so that you can hone your content and tweak their profile. You must write your articles with keywords in mind.
Keywords are what search engine works on to direct traffic to your site. Having the right ones in the right quantities is called Search Engine Optimization (SEO), and can make or break your traffic numbers.
When you write your articles based on keyword searches, do not forget to include these keywords with some other variations in the articles. This leads to the fact that you will maximize your search engine optimization, and increased amount of traffic to your site is an inevitable result.
One important thing you should always bear in mind is that the keyword searches you will be using must be as specific as possible, since the audience you are going to write for is nothing other than a specific niche.
Competition is indispensable in any model of business. In online business world, such competition lies in content views and website traffic, which means that you use your content to compete for traffic with some thousands those who are sitting in front of the computer to write content to attract more traffic, just like what you will be doing. Therefore, The more specific the search topic, the more traffic your published content can attract.
One great tool for deciding which keywords to use is Google AdWords. It allows you to see the search volume and competition for any word or phrase you type in.
Like what I have said earlier, general concent for general public yield little result. Articles that offer nothing unique give little values to your readers.
So what should you do? If you are an expert in the area in which your audience are interested, there is nothing much to say. You can automatically offer them lots of value. But if you are new to a certain area, you need to educate yourself first to avoid copying other sources.
Creating a steady flow of content is extremely important for driving traffic to your sight. Make a habit of brainstorming article topics and ideas.
Use online trend tools such as Google Trends to see what issues are current and what questions people are asking everyday.
Although your natural knowledge and expertise may not catch up with the increasing demand for articles, you can always do your research and keep yourself up with the latest trends and information. By coordinating your own experience with what you acquire, you can totally be able to create unique content.
Again, it is vital to remember that your content should help your audience solve their problems or provide a clue to the questions they are asking themselves.
It is unlikely that you will produce completely original content, which is why it is important to put your own spin the content you produce. Find an angle to write from and do your best to ensure it is as fresh and unique as possible.
Writing with a fresh angle makes the content interesting and memorable, and most importantly setting you apart from the rest.
The angle you take will be the beating heart of your company’s identity. In other words, creating a unique voice for your content helps establish your brand.
Make sure that your style of writing is in line with your target audience. By doing so you will be strengthening your brand as well as creating a loyal following.
4. Empathy and Engagement
The most important duty your article should perform is solving a problem, but how it does this is important as well.
YOU MUST CREATE A CONNECTION WITH YOUR READERS FOR YOUR CONTENT TO TOUCH THEIR HEARTS AND MINDS.
To build a content to touch your audience’s hearts and minds, you can start by establishing a voice of empathy and engagement. Do not write like a robot even though your information is extremely valuable. Robot-like writing style will alienate your audience. Instead, always asking yourself what your subject matter is and who is reading it and based on these two basic questions, make a content that is relatable to your audience.
Don’t make the mistake of overusing humor instead of creating a real connection.
While you do need humor in your content, do not overuse it if your purpose of creating such a content is not for entertainment. Seriously enough, though some contents need humor to to decreasing the boredom of facts and statistics, there are some that you have to leave out humor, such as writing advice to grieving family members or coping with a mental disorder.
A better connection can be established by being empathetic to the audience’s problems, engaging that problem in a heart-felt way, and offering unique solutions that are insightful.
Empathy is a marketer’s most powerful tool.
If you are not ready to engage an audience whose needs are completely foreign to you, don’t worry—empathy can be learned and improved by building a detailed audience profile.
The more you understand your audience, the better a connection you can build with them. The problems you will be solving in your articles are something that matters most to your audience. They are the thorn in your readers’ sides, something that keep them up at night, and worries that they discuss with their peers over coffee talks.
Never underestimate empathy.
The best policy is to keep your articles as soon as possible.
It is often the case that your target audience are not up to the level to read academic context written for professors from the world’s high-ranking institutions and universities. Thus, there is no use in using long and complicated sentences in your content. If you do, it is highly likely that they will immediately leave your site the moment they finish the first difficult sentence.
You can use charts and graphs to visualize what you are saying. To break up blocks of text, let prepare hand-picked and on-topic pictures. Headings and lists can also be applied to abridge your bountiful thoughts and advice.
You ought not to attack your audience with to much information. Give them enough to digest.
It is essential that you balance between providing important details and writing a thesis. Your articles should be informative with facts, figures and simple statistics, however, this does not means that you overload your dear readers with dry information like a thesis.
Last but not least, try to engage the readers to your articles by sprinkling your writer’s voice and personal stories.
6. Hook Your Readers
You might find yourself pouring so much effort into the article itself that you forget to hook your readers in with a compelling headline.
Never assume your content will speak for itself; an interesting title will stimulate the readers to click on your content no matter what you write inside.
The best types of headlines pose a question or a challenge.
Psychologically, this offers bait that most readers can’t resist. Keep in mind to match your headlines with the type of article you’re writing. Your headline shouldn’t sound like sensational tabloid journalism if you’re trying to have a distinguished, upper-crust appeal, but neither should your headlines sound stuffy or boring.
List is another way to create an attention-grabbing headline. This is based on the fact that online readers’ attention spans grow shorter and shorter. Hence, such a list helps deliver information quickly.
Article titles such as “5 Reasons Why…” and “8 Daily A ctivities to…” are great ways to pull readers in.
Try to capture the essence of your article in the headline.
Your headline can also be a summary of the outcome of your article if you can in just a few words. With such a headline, your readers can know before hand what they learn from your article or what questions your article will answer.
Essentially, people judge books by their covers and make snap decisions without even thinking. Don’t have your article overlooked because the title didn’t sound compelling.
Putting it all Together
Content marketing is an excellent way to drive traffic to your website and expand your brand.
By following the tips outlined in this article, you can increase the effectiveness of the content you publish, attracting more eyes to your articles and ensuring that your content achieves its desired effect. See you at the top!
Nguyen Long Son
Ultimate Lifestyle Project