If you have never ever made a podcast for your business, then it is high time you thought of making one. Podcasting is an excellent way for you to share ideas with your audience, customers, and new visitors and build your own personal brand.
To begin, a podcast is an audio show that can be downloaded and listened to on a mobile device, tablet or computer. They normally have several episodes. Nowadays, lots of people around the world are using podcast to grown their business.
According to an article published on Entrepreneur.com, podcast can help you stay more connected with your current audience and reach more new audiences. In addition, when you podcast, people have the chance to listen to your voice, which makes them feel like they already know you, so they will engage in more conversations with you, and you’ll become a better public speaker.
Now that I have you the biggest reason why you should create a podcast for your business, let’s move on to talk about what constitutes a podcast. What makes the ultimate podcast? It comes down to a few simple things below.
Pick An Engaging Topic
The first thing you need to take into account is the topic. When you create your podcast, you should choose and focus on the what you love to discuss. If you do not want your podcast to be dull and boring that people would fall asleep in mid way, do not pick an old topic. It must be something that will keep you excited for months and years to come. If you are just kinda excited about your topic, then you’d better not go for it because it certainly will not last. Once you’ve decided on your topic, make sure it’s something that others can get excited about too.
Who Are You Broadcasting To?
Targeting and understanding who your audience is is of crucial importance to your success. This same holds true for making a podcast. John Lee Dumas, host of EOFire, has some great advice when trying to determine who your ideal listener is. He recommends creating an ‘avatar.’
“Your Avatar is the ONE person who will listen to your Podcast and ask him or herself, ‘Was this Podcast created specifically for me? I feel like the host is talking directly to me, addressing my pain points, and giving me valuable information on how to move past my biggest struggles!’ Every Entrepreneur is terrified of creating just one perfect listener. Right now you’re reading this saying: “But I want my Podcast to be for more than just one person, I want the world to love me and to have millions of listeners!” BIG mistake. Massive.”
Because of his commitment to this idea, Mr. Dumas even created an animated video of his avatar. Because he knows his ideal listener so well, his podcast is targeted specifically towards them and continues to do well.
So now, begin asking yourself “Whom am I broadcasting to?” and “What does my ideal listener want to hear?”. If you can answer these two questions, you stand higher chance of driving your podcast to better success.
The next thing you need to create an ultimate podcast is equipment. However, it doesn’t have to be as expensive as you might think. In fact, to create a podcast, all what you need is a microphone, a computer, and an Internet connection, but not an expensive studio. Helen Zaltzman’s podcast “Answer Me This” started in 2007 and has won several awards since. You may not believe but the entire show is recorded in a suburban living room in London.
Now It’s Your Turn
In recent times, podcast has reemerged as a great option for businesses to reach out to their customers, keep in mind that you need to choose a topic that excites both you and your customers, understand who your audience is and what they want you to talk about, and having the right equipment. The hardest part of creating a podcast is actually deciding to do it…so what are you waiting for? Go get started!
What other things do you think make the ultimate podcast?
Nguyen Long Son
Unlimited Lifestyle Project